Designer was given the opportunity to create a brand identity and packaging for an outdoor subscription box.
Mardy is a personalized outdoor subscription box created to supply women of various outdoor skill levels and goals with items that are useful for multiple outdoor activities. Inspired by conservationist Margaret “Mardy” Murie, this box is designed to motivate women to discover what the great outdoors has to offer, while looking and feeling great too. The packaging is friendly and fun, appealing to women of all ages and outdoor experience.
View Mardy's website
Brand identity, package design, ideation, campaign development
Winner AAF 2021 ADDY Awards Local Gold Award in Packaging Design
Process
