Designers were asked to curate a book campaign for an assigned organization and Penguin Books.
Penguin Books partnered with Children’s Literacy Initiative and Target to create Penguin Ready Readers, a series of leveled books designed to improve literacy skills for students from kindergarten to fourth grade. Two thirds of American children cannot read proficiently at the end of the third grade, signaling the urgent need for literacy tools now more than ever. These titles were selected to build upon students’ reading levels to make them more confident readers.
Cover design, ideation, campaign development
Process
